Online Marketing Strategies You Can Use On Pinterest

There is a lot of talk nowadays regarding Pinterest and there are many good reasons why the social media platform must be used for your online marketing initiatives. When you develop a large following on Pinterest, it can drive lots of traffic to your site. Experts share their Pinterest tips to make marketing easier and more efficient.

  • If you space out your pins, you will be able to provide your following with a better experience. Instead of a sudden burst of content followed by periods of indifference, it is better to have consistent and steady stream of pins. To make it easier to execute the scheduling of pins, Pinterest offers marketing software like ViralWoot.
  • Marketing ideas are provided by Pinterest in its blogs. Pinterest emphasizes the importance of tall images because they look better in the column format. Size is particularly relevant when Pinterest users view the pins through their Smartphone.
  • In order to gain valuable customer feedback, some merchants in the Etsy marketplace use Pinterest. Changes to their products are made according to the response they receive from customers. Marketers must pay close attention to likes, repins, user pins when researching the market.
  • Sharon Hurley Hall tells the story of a garden supply company that generated a lot of traffic through Pinterest but had below average conversions. The company added a pop-up to collect emails with an offer for shipping if orders reached $75 and more. Purchases tripled from the traffic referred by Pinterest.
  • For ease of viewing and repining, businesses are advised to move their top performing brands to the upper part of their profile. This is similar to the popular post widgets that can be found on popular blogs.
  • For businesses, gaining traffic might be the ultimate goal but it is also important to consider building an audience to drive engagement.

Sports clothing and merchandise are very popular particularly if associated with your favourite NRL teams. To shop for quality NRL merchandise online, simply click on the logo of your favourite team and view the specific product size that is provided on the description of most products.

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