In every business, marketing is very important but nowadays, internet marketing is what keeps majority of the businesses alive. This article will take a look at how solar power on the Gold Coast can be marketed to consumers. When you think about marketing, you should think about the consumers. It is not about how good a company or product is, it is always about the consumer first. According to experts in marketing, you should answer to the primary pain points of the consumer in order to get them to consider about your products. For example, if you are selling food then the pain point of the consumer is their hunger.
In the case of solar power, the pain points include increasing utility bills, higher costs of fuel, envy and guilt about being a contributor to the global warming as well as emissions. The monthly utility bill is one of the reminders why people consider switching to solar but there is a misconception that it is expensive. It was true many years ago but it is no longer applicable today as solar prices are more affordable than ever and clearly the benefits outweigh the costs. So how do you get through to your customers?
- Create an online advertisement that will educate the consumers regarding the amount they will be able to save if they switch to solar. Time the advertisement on the actual day or a day after the monthly utility bills are sent out in your area.
- Educate your customers regarding the problem with fuel supplies which is the reason why the costs is only going to increase over time. Price hikes are the only way for natural gas, coal and oil because the supply is lower than the demand. It can be done through a simple social media post.
- Start with your neighbours and friends. These are the same people you connect with on a daily basis. Make them your first network in order to reach more customers.
- You as a seller should be knowledgeable when it comes to the industry where your products belong. Use the internet to do your research. If you know everything about solar power on the Gold Coast then customers are more likely to trust you to be their installer.