It is a common misconception that marketing determines how successful a brand will be. When the truth is that the product and the quality of the brand is what it makes it successful. There are rare cases when a brand gets automatic fame because someone famous wore it. The fact is that advertising and marketing will help maintain a brand’s success but will never make it successful if it is not. It is a very important factor in order to supplement a brand. Remember that a great product will define the brand’s success, not the marketing strategies applied.
One of the most important factors to consider when one starts marketing a brand online is that having its own domain and website will make a great difference. Acquiring a domain name is not very expensive and is the most reasonable way to go to start online advertising. If a website is still out of the plan then purchase the domain name for a start, just so no one will be able to get it first.
A website is the main engine that will drive the marketing and there are a few things that need to be taken in consideration. One very important thing is search engine optimization. An optimized website will drive more traffic to the site therefore creating more customers.
Here are some SEO tips:
- Make the website’s title a little descriptive so it will be easily found by Google and other search engines.
- Make sure the website is easy to navigate or in technical term, “crawlable”. Avoid flash-based navigation as it is the hardest type to crawl.
- Always update the website with new contents. A website with daily fresh content is more likely to be ranked higher in search engine results.
- Aim for good links. A website will rank higher if it is linked to a more famous website.
After making sure that a website is optimized, it is necessary to submit it to various search engines. There are a lot of search engine submission tools on the web that are totally free of charge. Just be careful with some services that send loads of spam and junk after so research carefully.