If you have plans to visit Thailand, you can now book directly with Sathorn Hotel that is situated right in the heart of the city of Bangkok. The hotel’s online marketing strategy sets the stage on how visitors can perceive their potential stay. The hotel brand gets exposure and reaches potential guests with the right message while they are dreaming of a vacation.
When a hotel manager explores different online marketing strategies, it is important to put himself in the shoes of a traveller. Take a look at the hotel website and ask whether its content is enough to catch the attention of a traveller who is planning to book accommodations for the holiday. There are two ways with which the website design and performance can be audited.
First, it is important to determine whether the website is optimized for SEO because it will affect the search engine rankings of the web pages. After the audit, you will uncover all the issues that are keeping the site from ranking in search engine results. Is it easy for a user to navigate the site? Are there clear call-to-action buttons that will assist the user throughout the booking journey? The hotel’s unique selling points must be easily identified so that potential guests will know what makes the hotel very special.
After knowing how the website performs, it makes sense to know how the competition is attracting guests. It may be worth your time to pay a visit to the competitor’s website to know how they are adding value to their guest‘s experiences. Once you gain a deeper knowledge on their marketing strategies, you can consider changes in the hotel’s marketing techniques to outperform the competition. Check the keywords they are using and their link profiles to take your competitive analysis to the next level.
One of the most effective online strategies undertaken by Sathorn Hotel is social media marketing. It allows the hotel to send the right message to potential guests. They interact with users through social media platforms like Facebook, Twitter and Instagram to increase brand awareness and establish the unique selling points of the hotel.