Social media is a powerful tool for marketing, thanks to the sheer number of people on it. In the modern age, a funeral director in Sydney needs to be able to use whatever tool is at their disposal to market themselves. Of course, they shouldn’t forget the respect that their jobs demand, but they probably wouldn’t stay in the business otherwise.
Back on track, using social media is a powerful way to do marketing for anyone, you included. Social media, by its very nature, is user-driven, which is what attracts both businesses and customers. This means that you are the one in control of how you’re presented. Here’s a quick look at it.
- Powerful and user-friendly, Instagram is built around images. ‘A picture is worth a thousand words’, as they say, after all. This social media platform is built around the concept of capturing the moment, this means that the images are the ones that do the heavy lifting here. Clever captioning is useful, still, but images are the bread and butter. Instagramcan be used to post photos shared by family members or highlight the elements that make your services unique.
- You can also use it to show a more human, more personable side to your business. When people think of a funeral director in Sydney, they have this stereotype of someone who’s dour and unamiable, and images of your altruistic adventures and off-time funs will do well to dispel that.
- Another image heavy platform, Pinterest is more about being an online bulletin board. Make no mistake, it can accommodate any interest or field. This is a good way to deliver info, as well as share tips or start conversations. Pins are a good way to get families visualise how you’ll deliver on their loved one’s services. Basically, like Instagram, Pinterest works best as a way to get people see their funeral less as something to fear, and something that happens; one thing that people can prepare for.
- Again, people have a stereotype in their mind whenever they think of a funeral director in Sydney or anywhere else, which Snapchat can dispel. This is because Snapchat is real time, which removes any editing and white-washing that might go into marketing. This means you can use it to give people a view at the real ‘you’. You know, show them the stuff other people do; breakfast, greetings, motivational speeches, that sort of thing.